It Pays to be Nice
I've been dabbling in social media for some time now and there are many different ways to get your site out there. Aside from simply maintaining a presence on the big ones, Twitter, Facebook, etc. you can run contests and special offers and hope they catch on and go viral. I'm not going to get into those because they're pretty obvious and there's plenty of advice out there already.
I have an alternative, more subtle, suggestion. Reach out to people in your niche and promote them on your site. This works especially well with creative types, although it could conceivably work for just about anything from specialty automotive parts to other blog posts.
Here's an example:
You have a fashion blog where you talk about whatever it is fashion people talk about (I never developed the knack). You probably either sell something on there, sell advertising, or have affiliate links. Whatever the case, it doesn't matter.
Go to Etsy.com or somewhere similar where individuals are selling their items (and preferably making them) and search around until you find something you like there. Then write up a little article and feature the seller.
Then, and this is the most important part, make sure to contact that seller and let them know they've been featured on your site/blog/whatever.
They will be thrilled and post the featured article on Facebook, Twitter, etc. and sometimes even on their own site. Not only will this generate some pretty targeted and friendly traffic, it will get you some nice backlinks as well.
Rinse and repeat.
Go ahead. Make someone's day.
Good advice, thanks.
ReplyDelete